Case Studies

KAZA Nearby

Live Product · Product Design · UX · AI · Data

Built and continuously improved a live home-services product using customer feedback, behaviour, data and AI-assisted decision making.

KAZA Nearby

Live Product · Product Design · UX · AI · Data

Built and continuously improved a live home-services product using customer feedback, behaviour, data and AI-assisted decision making.

Jobs in Education

Job Portal · UX/UI · Product Design

Designed job-seeker and employer experiences, simplifying search, application and recruitment workflows.

E-commerce Website Redesign

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Agorae

School ERP · UX/UI · Multi-user Product

Designed workflows for administrators, teachers and parents with a focus on clarity, usability and scalability.

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Other Work

Meta Ads · AI · Data · Business

Beyond design, I work with growth, customer data, AI-assisted workflows and business operations to understand and improve the complete product experience.

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

From Problem to Progress

I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.

01
Understand - Find the real problem
Understand users, business goals, constraints and what is actually happening.
Experiment - Try, test and learn.
Explore ideas, test assumptions, experiment with design, marketing and different approaches.
02
Measure - Learn from reality.
Use customer feedback, behaviour, data and results to understand what works — and what doesn't.
03
Improve - Turn learning into progress.
Fix what isn't working, strengthen what works and continuously improve the product and business.
04

From Problem to Progress

I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

From Problem to Progress

I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.

01
Understand - Find the real problem
Understand users, business goals, constraints and what is actually happening.
Experiment - Try, test and learn.
Explore ideas, test assumptions, experiment with design, marketing and different approaches.
02
Measure - Learn from reality.
Use customer feedback, behaviour, data and results to understand what works — and what doesn't.
03
Improve - Turn learning into progress.
Fix what isn't working, strengthen what works and continuously improve the product and business.
04