Available for Freelance · Contract · Remote
Product Design
Beyond the Screen.
UI/UX & Product Designer helping startups turn ideas, user needs and business goals into better digital products.
KAZA Nearby
Live Product · Product Design · UX · AI · Data
Built and continuously improved a live home-services product using customer feedback, behaviour, data and AI-assisted decision making.
KAZA Nearby
Live Product · Product Design · UX · AI · Data
Built and continuously improved a live home-services product using customer feedback, behaviour, data and AI-assisted decision making.
Jobs in Education
Job Portal · UX/UI · Product Design
Designed job-seeker and employer experiences, simplifying search, application and recruitment workflows.
E-commerce Website Redesign
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Agorae
School ERP · UX/UI · Multi-user Product
Designed workflows for administrators, teachers and parents with a focus on clarity, usability and scalability.
Streamlining E-commerce Navigation
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Other Work
Meta Ads · AI · Data · Business
Beyond design, I work with growth, customer data, AI-assisted workflows and business operations to understand and improve the complete product experience.
Enhancing Mobile Banking App Usability
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
From Problem to Progress
I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.
01
Understand - Find the real problem
Understand users, business goals, constraints and what is actually happening.
Experiment - Try, test and learn.
Explore ideas, test assumptions, experiment with design, marketing and different approaches.
02
Measure - Learn from reality.
Use customer feedback, behaviour, data and results to understand what works — and what doesn't.
03
Improve - Turn learning into progress.
Fix what isn't working, strengthen what works and continuously improve the product and business.
04
From Problem to Progress
I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
From Problem to Progress
I don't follow a fixed process. I learn from what happens, adapt quickly and keep moving the product forward.
01
Understand - Find the real problem
Understand users, business goals, constraints and what is actually happening.
Experiment - Try, test and learn.
Explore ideas, test assumptions, experiment with design, marketing and different approaches.
02
Measure - Learn from reality.
Use customer feedback, behaviour, data and results to understand what works — and what doesn't.
03
Improve - Turn learning into progress.
Fix what isn't working, strengthen what works and continuously improve the product and business.
04
Skills
Skills
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Design Systems
Design Systems
User Flows
User Flows
Wireframing
Wireframing
Prototyping
Prototyping
UX Research
UX Research
Customer Experience
Customer Experience
Meta Ads
Meta Ads
User Behaviour Analysis
User Behaviour Analysis
AI-Assisted Workflows
AI-Assisted Workflows
Business Experimentation
Business Experimentation
No-Code
No-Code
+ More
+ More
Experience
Experience
Founder & Product Builder
Founder & Product Builder
KAZA Nearby
KAZA Nearby
Oct 2025 – Present
Oct 2025 – Present
UX/UI Designer
UX/UI Designer
ATPL
ATPL
Jun 2021 – Aug 2025
Jun 2021 – Aug 2025
Web Designer
Web Designer
Multiple Companies
Multiple Companies
2013 – 2021
2013 – 2021
Frequently asked questions
What kind of work do you take on?
How do you approach a new project?
Do you work beyond UX/UI design?
What tools do you use?
Can you work with an existing product?
